Standing in the rain, Soaries publicly burned the credit card offer letters in the church parking lot to send a message that financial companies should stop targeting vulnerable borrowers.
“The time has come for us to stop making people rich off of our ignorance,” Soaries, a former New Jersey secretary of state, told the crowd. “We need to do something against consumer debt. We are burning up these offers as a show of enthusiasm against these practices — to minimize the use of credit cards, to moderate the debt. In the ’60s it was segregation, and in 2012 it is this fight where the rich get richer and the poor stay poor. We are saying we will no longer contribute to this.”
While Soaries has been working for years to dispel the dangers of living beyond your means, he ramped up his efforts yesterday because of an article that appeared in The New York Times a couple of weeks ago.
“In recent months there has been a dramatic increase in the marketing efforts from major banks for credit cards,” Soaries said. “This seemed to subside at the peak of the economic crisis and recession when the mortgages’ default rates and credit cards’ default rates went up. Now that banks are on more solid footing thanks to the taxpayers bailing them out, they have once again increased efforts to lure people into credit card debt.”
Soaries, author of “dfree®: Breaking Free from Financial Slavery” (Zondervan, 2011), a financial strategy book that details a four-prong approach for getting out of debt, has made it a priority to work with people on becoming debt free. dfree® classes, which the book is based on, have been taught at First Baptist since 2005 and dfree® was featured in CNN’s Black in America 3: “Almighty Debt,” in October 2010.
Soaries is also working on a number of other programs with the same mission, including campaigning to shut down anti-payday loan centers, launching a website where people can securely enter their debt and track payments and a college tour to teach students about financial responsibility.